Digital SEO Marketing Bunbury - Facebook Ads Lessons to improve your Effect

Digital SEO Marketing Bunbury is not as simple as setting up a website there are of so many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to show to you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are many facts about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Bunbury Business then you will want to set the location to Bunbury. It just makes good sense, right?

But what lots of folks overlook is that they choose by default the option for "Everyone in this Location".

So I wish to explain to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Bunbury will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Bunbury, and even just people visiting.

So depending on your operation, you may want to be targeting people that are visiting or even on holiday in Bunbury. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are likely to help your business.

Lesson # 2-- Image v Text

This is something that I really needed to remember when first beginning. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that you have a nice image in your ad and your font isn't too large.

Something that I tend to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more success, and less automatic rejection by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, most of Facebook users are young, and younger target audiences virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed solely to 'mobile.

With any luck these few tactics and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Bunbury.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Bunbury on 1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au.