Digital SEO Marketing-- The War to find out what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and some of the ways that helps make it even tougher is the way that Google is making it tougher to find information. I am not commonly one to grumble about the way that Google develops-- for the most part they are moving to help make the SEO 'game' a more genuine a value driven market, but some things are still aggravating. So what am I complaining about here? Well let me make an effort and explain it this way.


Irrespective of how you plan to structure your keyword research, everything begins with a particular core concept, one that you ought to develop by looking through your metrics and Google Analytics.

The concept is that from this principal idea and keyword, you then put together a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to decrease the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This implies that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword research tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be just one of the simplest ways to learn the real metrics for many specific niche areas. The main problem that is raised by this is how it affects the small businesses in Bunbury that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Bunbury on1300 595 013 or visit, www.internetmarketingexpertsBunbury.com.au

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