INTERNET MARKETING's Pidgeon carries good news for local Bunbury businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of recent updates just to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Bunbury businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is crucial to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then progressed and started attacking all the dodgy sites that are using underhanded techniques or attempting to buy links-- it pushed again towards websites requiring to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Bunbury business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Bunbury store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many local business were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Bunbury, is now more likely to rank a local Bunbury business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the best through your business!

If you want to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend going to Internet Marketing Experts Bunbury, call 1300 595 013 or visit at www.internetmarketingexpertsBunbury.com.au